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Chameleon Colors
This month, we’ll address a fun topic (no profit-and-loss statements!). After decades in this industry, we’ve seen first-hand vinyl’s development, real-world testing, failures and ultimate success. We can always demand more from our materials, but vinyl has undergone an amazing revolution. Manufacturers are continuously testing and reinventing vinyl to provide better products for our industry.read more
Back in Black
This month, we’re going to focus on pricing vehicle wraps so they make money for you and provide good value to your customers. This is trickier than it sounds, but it’s important for your shop and the industry as a whole. Varying costs of living nationwide dictate different pricing; as we discuss this, remember this may need adjusting wherever you call home.read more
Minding Your Money, Part 2
Continuing July’s discussion of finances, let’s dig deeper and address specific financial aspects of your business. We received several questions from readers; we’ll address those individually later. To answer questions, I’ve recruited our CFO, Sam Ahwal, to help. Sam has managed business finances for nearly 20 years; past clients include Budget Rent-A-Car, Enterprise Rent-A-Car and California Café. He first consulted for Media 1, the…read more
Mind Your Money
This month’s column is going to be a little different; it won’t feature a wrap or sign project. We’re going to address something many sign-company owners rarely talk about, or don’t want to talk about: financial management. Although often neglected, it’s vital to a successful business. It could be THE most important factor for a business owner.read more
The Tools and the Talent
Since I started Media 1 (29 years ago!), I’ve seen firsthand the sign industry’s explosive growth. Back in 1984, if you didn’t know how to drag a lettering quill loaded with 1Shot® lettering enamel across a hand-rolled, 4 x 8-ft.,read more
So Pure It Floats
During the first quarter of every year, when Old Man Winter keeps even hardcore boating and fishing enthusiasts out of the water, competitive- fishing teams become some of our biggest clients. The majority of such work serves ESPN’s Bassmaster Elite series. For years, we’ve been wrapping boats and hauling trucks for some of the world’s best, such as Kevin Van Dam, Terry Scroggins and Gerald Swindle, to name a few. These anglers are r…read more
Livin’ La Vida Libre
Cuba Libre opened its third location in Pointe Orlando, an inviting collection of outdoor shopping, dining and entertainment venues across the street from the Orange County (FL) Convention Center, the nation’s busiest such facility.read more
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